Are we to believe this assessment from Deadline?
[…] If you want to extend it past Labor Day to September 6-8 — in Warner Bros.’ long-awaited Tim Burton-Michael Keaton sequel “Beetlejuice Beetlejuice 2024 A.D”. It very un-shockingly could deliver a $100M+ opening, possibly toppling the month’s all-time biggest opener, “It”, from Warner’s New Line, which debuted to $123.4M in 2017. If the Avengers movies could jumpstart summer early in late-April, why can’t “Beetlejuice Beetlejuice” extend it?
Is ‘Beetlejuice’ that popular? I don’t think $100 million is a possibility. Maybe $70-80 million, tops. It’s also possible Deadline knows something that we don’t, and they have some insider tracking numbers, but I remain skeptical about Tim Burton’s sequel hitting the century mark on opening weekend.
The trailer was released a month ago, it’s so far nabbed 16 million views on YouTube. For some reason, Shyamalan’s “Trap,” released less than two weeks ago, also nabbed 16 million clicks.
I’m very curious to see how ‘Beetlejuice, Beetlejuice’ turns out considering Burton hasn’t made a great film in … over 15 years? The last Burton that made one of my ten best lists, or came close to it, was 2007’s “Sweeney Todd.”
Burton, who had, what he called, a “soul destroying” experience making films for Disney, including his live-action “Dumbo” reboot, says he felt rejuvenated making the “Beetlejuice” sequel. He used stop-motion animation to bring a lot of the classic “Beetlejuice” effects to the screen. "It needed a back-to-basics, handmade quality," he says. "It reenergized why I love making movies."
“Beetlejuice, Beetlejuice” is being released in theaters on September 6th.