“Scream 7” star Anna Camp had to issue an apology for a statement she shared on social media that took aim at those who protested and demanded a boycott of her movie, mostly due to the firing of Melissa Barrera.
All Camp did was share another account’s Instagram story that read, “The boycott didn’t work. The critics’ hate didn’t work. The pathetic leaks didn’t work. What worked was audiences coming out and making the film a success.
What’s the issue here? All of that is true. “Scream” opened with a franchise-record $64M domestic and $100M worldwide tally — and that’s despite the insistent online campaigning to derail the film, and critics absolutely loathing the film (which is actually the correct assessment).
This all leaves me wondering: Why did Camp even apologize to the people who tried to destroy the movie she was in?
On Monday, Camp deleted her post and wrote on X: “It has come to my attention that I reposted someone else’s story that does not reflect my personal beliefs. I have since deleted the repost because I absolutely meant no harm. I’m sorry to anyone who was affected.”
Barrera fans, not to mention many anti-Zionist activists, led the campaign to derail “Scream 7,” which even included dropping spoilers, and revealing the “Scream 7” killer across social media in an attempt to sabotage the film.
It turned out that Scream is review-proof — even boycott-proof — which only underscores how valuable IP is to major studios. General audiences show up for what they recognize, what feels familiar, and from there it’s rinse and repeat.
