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Aug 19, 2019
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‘Nope’ Team Invented “The Best Movie of the Year” Blurb in Ads?

July 22, 2022 Jordan Ruimy

The Wrap’s Alonso Duralde is considerably puzzled by the marketing behind “Nope”.

If you’ve seen the US “Nope” ads, even before it screened for most critics, you would notice The Wrap being quoted as saying it’s “The Best Movie of the Year.” Duralde reviewed the film, published a negative review and is now wondering who in his staff actually said that:

Hey @UniversalPics @nopemovie I’m the only person at @TheWrap who reviewed NOPE - and it wasn’t a positive review - so I have no idea where you got this very misleading blurb.

Funny. That ad blurb has actually been circulating since Monday. It contributed and even raised anticipation for Peele’s film. This was surely a mistake on the part of the “Nope” marketing team?

“Nope” is currently at 81% fresh on Rotten Tomatoes and has a 76 Metacritic score. Audience scores will be low for this one as Peele really tries to subvert the genre with an unusual narrative — it’s definitely a risk-taking endeavour.

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