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Disney’s ‘Thor: Love and Thunder’ Propaganda Machine Begins

June 24, 2022 Jordan Ruimy

I’m not saying “Thor: Love and Thunder” will be a bad movie, having enjoyed “Thor: Ragnarok,” I have high expectations, but it’s laughable the way Disney unveils these Marvel movies in advance to a “select few” critics.

It’s always the same names who tweet out these glowing tweets, critics who will eat up just about anything out of the sheer excitement of being at the world premiere. And, know what? The film media eats it up as well. A narrative gets built up free of charge for Disney.

“Thor: Love and Thunder Reactions Call It the Best of Phase 4” — Collider

‘Thor: Love and Thunder’ First Reactions Praise Marvel Film as a ‘Vivid and Vibrant Blast’” — Variety

'Thor: Love and Thunder' first reactions call Marvel sequel 'electrifying' — Yahoo Movies

“Thor: Love and Thunder’ First Reactions Praise ‘Electrifying’ Natalie Portman, Call for More Gorr” — IndieWire

It’s all part of the Disney/Marvel propaganda machine. Don’t get me wrong, it might be a good movie, but people hopping on-board this one purely based on tweet reactions is misguided. The same raves popped up for eventually-panned MCU fare like “Doctor Strange into the Multiverse of Madness,” “Eternals,” and “Black Widow.”

Regardless, this gives Disney more than enough time to get ahead of the Rotten Tomatoes score and make the public believe that ‘Love and Thunder’ is “vivid,” “vibrant,” “exciting,” etc.

I’ll be watching “Thor: Love and Thunder,” like most press, on Wednesday morning. The actual review embargo lifts on July 5th, a little more than 48 hours before its release date.

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