Some new “Barbie” plot details, courtesy of Jason —
The film is set in “Barbieland,” a beautiful, colorful society with Kens and Barbies. Ryan Gosling's Ken, said to be a “complete doofus”, is obsessed with Barbie, but loves the real world for all the reasons Barbie hates it (beauty standards, sexism, etc). Gerwig’s film eventually becomes a “big fish out of water comedy” as Ken and Barbie leave “Barbieland” for the real world and the Mattel CEO (Will Ferrell) goes after the duo to bring them back to Barbieland.
I figured it would be something like this. Think Will Ferrell in “Elf,” a wacky foreigner, unaccustomed to human behaviour, stuck in Western society.