Filmmaker Peter Atencio (“Keanu”) made a good point on Twitter about “Spiderhead.”
You’re probably asking yourself, “Spiderhead? Is that a Spider-Man spinoff?” No, there’s an action movie called “Spiderhead” being released next Friday on Netflix. Its budget is said to be $100+ million, but almost nobody has heard about it.
A trailer was finally released around three weeks ago to little or no interest. This all strikes me as a bit odd since “Spiderhead” stars the mega-popular Chris Hemsworth and is directed by “Top Gun: Maverick” helmer Joseph Kosinski. Strange, right?
Atencio is right: There’s a fundamental business model problem at Netflix. I can’t recall seeing a single piece of advertisement for “Spiderhead” and this is a movie that cost a boatload of money to make.
I’ll be catching it at a press screening next Wednesday.