Back in July, Neon took over the U.S. rights to Ninja Thyberg’s “Pleasure, her debut feature, which premiered to strong reviews at Sundance Film Festival in 2021. A24 had originally bought it, but then got cold feet.
One can understand why A24 would be frightened by “Pleasure,” it is an immensely graphic portrayal of the porn industry that is bound to cause controversy when it finally gets released on Friday.
I had originally written that writer-director Thyberg’s film was “the most daring movie of Sundance 2021.” It’s an explicit, no-holds-barred portrayal of a Swedish girl’s move to California to achieve her dream of becoming a famous porn star. However, like many who move to La La Land to make it big in the world of adult entertainment, a rude wake-up call awaits.”
“Bella Cherry, that’s her porn name, soon realizes that it is only through sheer masochistic abuse from sleazy managers, male actors, and competitors that she can make it in this dog-eat-dog industry dominated by male power players.”
“To me, it’s not as much a film about porn as it is about being a woman in today’s society,” Thyberg told The Daily Beast. Point taken. Sure, Bella gets spat on, slapped in the face, viciously tied up and choked out, but she tells herself it’s all part of the job. After all, like every porn actress, she signs a consent agreement before every shoot accepting the sexual acts that are about to be performed on her.
Thyberg’s exposé features a stunning performance from first-time actress Sofia Kappel, fearlessly playing a woman who consistently has to adapt to every landmine she steps on in this toxic industry. It’s a rags-to-riches story but told with a bittersweet sting on its contours. How far would you go for success? That’s a question that not just Bella Cherry, but more than a few women ask themselves on a daily basis at their own workplace.
NEON will release “Pleasure” stateside on May 13th, 2022. It is already set to be one of the year’s most provocative movies.