Seems like we will get a test of what the new ceiling for cinematic distribution will be like this coming December. If “Spider-Man: No Way Home” doesn’t break $100 million domestically on opening weekend then the industry, as we currently know it, will probably have to undergo a systemic and cataclysmic change.
I’m saying this because after dropping the teaser at CinemaCon on Monday night, the trailer for “Spider-Man: No Way Home” nabbed an-all time viewership record of 355.5 million global views in its first 24 hours, besting previous record holder, Disney/Marvel’s “Avengers: Endgame”, which had 289M views.
It seems as though people are hungry for a new Spider-Man movie, but hungry enough to head to a theatre in the dead of a, very likely, COVID-infected winter?
This is the eighth installment of Spider-Man from Sony, but the major hype for this one seems to be stemming behind this being the start of the Disney/MCU’s next multiverse plan — which started with the Disney+ series “WandaVision” and “Loki”. Those shows have clearly grown the audience for these sort of things. But an eight Spider-Man? Oy. The character peaked with Sam Raimi’s astonishing “Spider-Man 2” in 2004 and was never that good again.
“Spider-Man: No Way Home” opens exclusively in movie theaters on December 17th.