Mark Rufallo says HULK 3 "Will never happen"

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When Marvel’s Thor: Ragnarok was released last year it showcased Mark Ruffalo’s much anticipated return as Hulk. Sufgfice to say, he stole the show, again. Well, it seems like that and "Infinity War," are the closest we'll have to a Hulk movie as Ruffalo  sadly stated this week that absolutely no plans are in effect for Hulk 3 due to rights owner Universal's frank and uninterested pursuit of the franchise:  

I want to just make one thing perfectly clear today: A standalone ‘Hulk’ [AKA Hulk 3] movie will never happen… … Universal has the rights, and for some reason, they don’t know how to play well with Marvel. And they don’t want to make money.

If that's the case then it's wasted potential since The Hulk remains one of the most entertaining heroes of the MCU. As far as I'm concerned, Ang Lee's "Hulk" was an artful blend of cinema and superhero lore, despite what the haters might say. More intriguingly, Edward Norton was also excellent as Dr. Banner in 2008's Louis Leterrier directed "The Incredible Hulk." The action was fast paced and in good quantity, with a surprising amount of it focusing around Banner rather than his green alter-ego. The battle scenes, in both films, were visually stunning and tok advantage of the Hulk's massiveness. Hell, just look at 2010's "The Avengers," The Hulk was the clear highlight of that film. Might as well start a campaign here, #BringBackHulk