I totally understand Mr. Lynch. At some point in time I was completely avoiding trailers, I still do, whenever I'm at Cannes or Sundance or TIFF, just to have that sense of surprise that comes in discovering a great movie. I'll watch the trailers to the big blockbusters because I couldn't care less if they ruin it for me, but don't ask me to watch the previews for anticipated art-house fare. No, thank you. Cinema should stay a mysterious experience. Every time I go to watch a movie I don't know anything about, in the dark, middle of the afternoon, most likely a press screening, I'm succumbing myself to the unknown and that's what cinema is all about.
“These days, movie trailers practically tell the whole story. I think it’s really harmful. For me, personally, I don’t want to know anything when I go into a theater. I like to discover it, get into that world, try to get as good of picture and sound as possible, no interruptions – so you can have an experience. And anything that putrefies that is not good.”
[Rolling Stone]